How to use Amazon Prime day to your advantage as an Ecommerce business

If you’re an ecommerce business and you’re wondering whether it’s worth getting involved in the world of Amazon Prime then you’re not alone.

On the surface it looks like a great opportunity to reach new customers, boost sales and even increase awareness of your business. But is it all hype? 

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What is Amazon Prime day?

Prime Day is an annual sales event exclusively for Prime members. It began in 2015 as a way to celebrate Amazon's 20th anniversary, but has since grown into one of the largest online shopping days of the year.

Prime Day offers deep discounts on a vast array of products across categories such as electronics, home goods, clothing, and more. Prime members eagerly await this event for its unbeatable deals and limited-time offers, making it a significant driver of sales for Amazon and its sellers.

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5 Reasons why Amazon Prime day is so successful

Amazon Prime Day’s success can be attributed to several key factors:

1. Exclusive access creates a sense of exclusivity and urgency.
2. The massive discounts attract bargain hunters and push huge sales volumes.
3. Discounts are available on a wide product range so you aren’t alienating any customers.
4. Amazon Prime day is a global event - so it taps into various markets.
5. There is a huge marketing hype created by Amazon.

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Is taking part in Amazon Prime day worth it?

It sounds wonderful - but is it all it’s hyped up to be? We explore some of the pros and cons of taking part.

3 Tips for Using Amazon Prime day to your Ecommerce advantage

If you’re set on taking part, then we’ve put together some tips to help you make the most of this discount day. 

1. Look to leverage Amazon’s fulfilment service (FBA) where sellers can store their products in Amazon’s fulfilment centres. This means that Amazon will take on the burden of work. Find out if Amazon FBA is worth it?
2. Always optimise your product listings by using high-quality images, detailed descriptions and relevant keywords. This can lead to better visibility and ultimately increased sales.
3. Plan for Prime Day. Make sure you’ve prepared your inventory, offer enticing deals and consider running targeted promotions to take full advantage of the increased traffic and buying intent during this period.

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